Joe Mimram, founder of Club Monaco (yup, it's originally Canadian!!!), now has a line in Canadian grocery stores (strange concept, I know) called Joe Fresh. It's well priced, composed of fresh updates on preppy staples, and honestly one of my favorite Canadian brands. It's been such a hit that it's expanding to the US, with stores opening in NYC this fall.
The current spring line is no exception to the great designs he's produced before. Sailor stripes, pink and green dresses for girls, sorbet colors, feminine cardigans, anchor patterns, and a darling trench dress. I'm definitely going to have to make a run to my grocery store... for fashion!
xoxo,
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